hi, I’m Whitney!

strategic marketing leader | digital content specialist | brand manager

Hi there, welcome to my digital portfolio!

I'm a passionate Marketing and Communications professional with over 10 years of experience in brand development, digital engagement, and event execution. I'm all about creating innovative strategies that drive audience growth and deliver stories that truly connect. I love leading teams, tackling new challenges, and using data-driven insights to elevate brands.

Outside of work, I’m deeply passionate about conservation and sustainability. That’s why I volunteer with organizations like Mangrove Rangers, Sustainable Cayman, and Plastic Free Cayman. When I'm not working to protect our environment, I’m getting my hands dirty with pottery—watch out, warped leaky bowls coming soon to a store near you!

As a proud 9th-generation Caymanian, I care deeply about my country and advocate for the less fortunate through my support of NCVO. I’m also a big bookworm—currently racing toward my goal of 30 books for 2024. Don't ask about the titles, though... most are about magical realms and fantasy adventures.

I'm currently looking for a role where I can grow, contribute creatively, and collaborate with passionate, talented individuals. I thrive in environments where it’s okay to fail—as long as we keep learning, pivoting, and pushing forward. If that sounds like the kind of place you're building, I’d love to connect!

Skills

Content Creation & Management
Adobe Creative Suite | Canva | WordPress | Copywriting | Photography | Blog Content | Press Releases | Storytelling |Video Production

Digital Marketing & Strategy
Social Media Strategy | SEO | PPC | Email | LinkedIn | Instagram | Facebook | TikTok | X YouTube | Audience Growth & Engagement | Community Building | Lead Generation

Marketing Analytics & Reporting
Google Analytics | HubSpot | Campaign Analysis | Social Media Insights | ROI Tracking | A/B Testing

Event Management
Event Planning | Cross-Functional Leadership | Vendor Relations | Sponsorships | Budgeting

Collaboration & Team Leadership
Trello | Slack | G Suite | Mentorship | Project Management | Goal Setting

Compliance & Regulatory Communications
Experience with Regulatory Guidelines | Adherence to Compliance Standards

Education

BA Multimedia Design
Lynn University
2012 - 2014

Experience

Marketing Manager
Cayman Turtle Centre
Oct. 2023 - Present

  • Developed and implemented comprehensive marketing strategies in collaboration with the executive team, resulting in a unified brand direction and stronger market positioning.

  • Increased Instagram reach by 52.9% and Facebook reach by 270k, with Facebook visits rising by 235.5% and Instagram visits by 73.5%.

  • Authored an RFP and business case to secure a partnership with marketing agencies, ensuring alignment with strategic goals and securing resources for future marketing initiatives.

  • Led marketing workshops with the executive team to further enhance strategies and align initiatives across departments.

  • Created and launched engaging content that drove high levels of interaction, including a post that garnered 11k organic impressions.

  • Successfully executed the Turtle Crawl 5k event, leading a cross-functional team of 20 staff members and overseeing all event planning, coordination, and day-of execution.

  • Refocused marketing tactics to highlight sustainability and conservation efforts, securing significant donor engagement, including a $10k donation from a UK-based company.

  • Generated monthly internal content, including newsletters and board reports, to keep staff of 100+ informed and engaged with organizational updates.

Marketing & Events Coordinator
Compass Media
Feb. 2022 - Sept. 2023

  • Created and implemented the "Heart of the Community" marketing strategy, spearheading the rebranding of all collateral and the development of a fresh, cohesive brand identity.

  • Conceptualized, created, and launched the "Arrive Alive" campaign for 2022, which included a student competition, a digital and print campaign, a commercial production, and media interviews.

  • Managed the entire marketing and events department, developing content for social media, radio, digital, and print, ensuring brand consistency and campaign success.

  • Increased digital engagement through social media campaigns, content creation and paid media, consistently exceeding campaign performance expectations.

  • Led internal teams and mentored interns from CIFEC and Clifton Hunter, providing them with valuable work experience in marketing and event coordination.

  • Produced and managed content for client campaigns, tracking results and adjusting strategies to maximize engagement and ROI.

Assistant Property Manager & Marketing Manager
Luxe Property Group
Aug. 2020 - Jan. 2022

  • Spearheaded social media and website management efforts, driving increased tourism revenue and brand visibility.

  • Managed property operations and conducted rental showings, demonstrating strong multitasking abilities.

Sales Development & Inbound Development Representative
Mimeo, New York
April 2019 - Aug. 2020

  • Applied analytical skills to assess market trends and identify growth opportunities, contributing to sales strategies.

  • Collaborated effectively within the sales team to generate leads and support inbound marketing initiatives.

Financial Sales Consultant
Strategic Financial Solutions, New York
Aug. 2018 - Mar. 2019

Marketing & Membership Coordinator
Woodfield Country Club, Florida
Oct. 2017 - July 2018